Jenny Springett
AI Consultant & Trainer, Development Executive
Jenny Springett is a leading AI Consultant and Content Specialist who sits at the intersection of creative storytelling and emerging technology. With a career spanning over a decade in unscripted development, she bridges the gap between "the tech" and "the telly," helping production companies and broadcasters integrate AI into their workflows to maximise creativity and efficiency.
As the founder of Spring Generation, Jenny delivers training, strategy, and project realisation for a prestigious client list that includes the BBC, Channel 4, and a multitude of indies from startups to global corporations. She distinguishes herself by offering practical, "no fluff" consultancy; she doesn’t just talk about AI, she uses it daily to build slates, edit sizzles, and cut the grunt work out of TV production. Her expertise focuses on enhancing the creative process rather than replacing it.
Prior to establishing her consultancy, Jenny was a key member of the BBC Studios AI Production Working Group, where she evaluated and implemented AI tools for enhanced storytelling and advised on safe, impactful usage. She has also contributed to BBC Academy courses and guest lectured at the NFTS.
Her consultancy is backed by a proven track record as a Development Executive, having held senior roles at BBC Studios, Tuesday’s Child, and Youngest Media. Her development credits include The Answer Run (BBC1), Alison Hammond’s Big Weekend (BBC1), Small Fortune (ITV), and Killer Camp (ITV2). This deep understanding of market needs and genre mechanics - from reality to big-scale entertainment, fact ent to quiz & game - ensures her AI strategies are always commercially viable and production-ready.
Jenny is a dynamic speaker and trainer who empowers teams to navigate the future of content creation with confidence. www.springgeneration.com
Jenny Springett is a leading AI Consultant and Content Specialist who sits at the intersection of creative storytelling and emerging technology. With a career spanning over a decade in unscripted development, she bridges the gap between "the tech" and "the telly," helping production companies and broadcasters integrate AI into their workflows to maximise creativity and efficiency.
As the founder of Spring Generation, Jenny delivers training, strategy, and project realisation for a prestigious client list that includes the BBC, Channel 4, and a multitude of indies from startups to global corporations. She distinguishes herself by offering practical, "no fluff" consultancy; she doesn’t just talk about AI, she uses it daily to build slates, edit sizzles, and cut the grunt work out of TV production. Her expertise focuses on enhancing the creative process rather than replacing it.
Prior to establishing her consultancy, Jenny was a key member of the BBC Studios AI Production Working Group, where she evaluated and implemented AI tools for enhanced storytelling and advised on safe, impactful usage. She has also contributed to BBC Academy courses and guest lectured at the NFTS.
Her consultancy is backed by a proven track record as a Development Executive, having held senior roles at BBC Studios, Tuesday’s Child, and Youngest Media. Her development credits include The Answer Run (BBC1), Alison Hammond’s Big Weekend (BBC1), Small Fortune (ITV), and Killer Camp (ITV2). This deep understanding of market needs and genre mechanics - from reality to big-scale entertainment, fact ent to quiz & game - ensures her AI strategies are always commercially viable and production-ready.
Jenny is a dynamic speaker and trainer who empowers teams to navigate the future of content creation with confidence. www.springgeneration.com
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